A Brave New World: Optimizing Access in Wake of COVID
Ground-breaking science alone will no longer be enough, and having the right capabilities at the right time, along with a robust access plan will be crucial, especially for high-priced, high-budget-impact treatments. The larger the price tag, the more creative the plan required. Access plans must be developed earlier, designed better, and executed more skillfully. Payer value must be created earlier in drug development, then communicated at launch and continuously across the product life cycle.
Co Authored by Neil Grubert